How can we use Social Media as a Marketing tool?
Social Media as a Marketing tool
Social Media is one off the top growing communication platform these days. Almost everyone uses social media nowadays. Well, not really everyone, although a huge majority definitely does.
Not only does social media help connect people with each other but is now also a growing marketing tool. Any and every business these days needs a social media presence. It does not matter if the business is big or small, social media is one of the top marketing tools these days.
Social platforms helps businesses connect with their customers, increase awareness about the brand, boost leads and sales as well. With more than 3 billion people using social media around the world, it has become it easy to promote brands to potential customers.
Here are a few reasons why investing in social media is a wise business move:
SOCIAL MEDIA IS A CRUCIAL PART OF BUSINESS MARKETING, BUT IT DOESN’T HAVE TO BE STRESSFUL. JUST PLAY AROUND, AND HAVE FUN CONNECTING TO YOUR AUDIENCE!
Social Media boosts your visibility among potential customers, allowing one to reach a wide audience by using a large amount of time and effort. And it’s nearly free to create a business profile on all major social network platforms.
Setting up robust profiles that are uploaded frequently with relevant content helps build your brand authority and a positive first impression, through social media showing that the brand is trustworthy, knowledgeable and approachable.
Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for a few business owners.
Playing with new ways to connect with the audience is a key to engagement.
Customers aren’t interested in businesses that publish dry, corporate-style social media posts. Instead, the brands personality must shine through the content shared on social media.The brands must focus on getting the tone just right, whether it’s casual and funny or formal and friendly.
Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook on Twitter to solve problems or find information.
– Create a system for tracking customer, comments, questions, and complaints on Social media.
– Respond as quickly as possible to questions and concerns.
– Go out of the way to be positive and helpful.
– Listen to criticism and make customers feel heard.
– Know when to resolve public conversations in private message.
Marketing costs add up, and not every business can afford huge campaigns. But every Rupee spent on social media advertising has great value. Any business regardless of size and budget has an opportunity to grow an audience and reach objectives through ads on social platforms like Facebook and Instagram.